Reports to: Chief Operating Officer
Supervises: Marketing Coordinator, Graphic Designer
Key Accountabilities
Timely development of marketing plan for all Liwa brands.
Timely preparation of media plan for all Liwa brands.
Developing an elaborate network of agencies and media.
Developing an elaborate network of printers and suppliers.
Timely exaction of the planned marketing calendar to maximize benefits.
Ensure maximum media benefits.
Ensure proper balance of all media available for maximizing market penetration, as per brand requirements.
Supervisory Activities
Ensure proper coordination by the marketing coordinator with all concerned departments.
Ensure proper coordination of the marketing coordinator with all relevant agencies, media and suppliers.
Ensure regular meetings of the marketing coordinator and graphic designer with the brand managers.
Ensure proper timelines and costing is maintained by both the marketing coordinator and graphic designer.
Execution Activities
Prepare sales promotional/ marketing calendar for different brands on an annual basis along with General manager / Deputy General manager and Brand Managers
Execute advertising and promotion calendar as per approved time and budgets
Build and maintain relationships with external marketing/ advertising agencies.
Maintain and build proper professional relationship with all suppliers.
Ensure constant reduction in cost/ expense for marketing activities & marketing expense for each brand are within the marketing budget.
Ensure to maximize benefits of all marketing activities.
Ensure to maximize utility of all relevant and available marketing media.
Execute customer surveys in a timely manner and present findings to General Manager, Deputy General Manager and Brand Managers.
Assess customer reactions to advertising & marketing activities and present findings to merchandise manager and deputy general manager.
Assist respective Marketing Managers in preparation of yearly marketing plans to be included in the annual business planning process, including advertising plans and expenditure, sales promotion expenses
Conduct research analyse and monitor financial, technological and demographic factors so that market opportunities can be capitalized on and the effects of competitive activity can be minimized.
Develop and maintain a database of existing customer profiles and segment them
Develop up-sales promotion and events calendar for the various stores in consultation with Brand Managers and to ensure their smooth execution
To analyse results of each sales promotion campaign and initiate appropriate action for future campaigns
To select the appropriate advertising and public relations agency, negotiate contractual arrangements and manage the ongoing relationship
To create a unified image for the Company by planning and overseeing the Company’s advertising and promotion activities, and communicating with external parties on ongoing campaigns
Research marketing trends and present key findings to merchandise manager/ brand managers for future marketing programs
Maintain customer database & segment customers to understand buying behavior and preferences
Manage communication between merchandise team and external agencies for successful implementation of marketing programs
Manage negotiations and quotations from external marketing agencies along with finance team
Prepare and forward MIS on a pre-defined basis as required
Job Details
| Date Posted: | 2015-03-08 |
| Job Location: | Abu Dhabi, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Textiles; Retail/Wholesale |
| Monthly Salary: | US $4,000 |
Preferred Candidate
| Career Level: | Management |
| Gender: | Female |
Apply Now - Jobs in UAE - Jobs in Abu Dhabi, United Arab Emirates - Jobs in Dubai, United Arab Emirates - Marketing/PR Jobs in UAE - Search All Jobs
المصدر Jobs in UAE | Bayt.com