Job Summary:
Responsible for developing and executing the corporate communications strategy and media relations program for Aldar with the goal of positioning Aldar as the real estate industry leader to the investors’ community, customers, government, general public and international, domestic trade and lifestyle media in conjunction with the department head.Roles and Responsibilities:
Provide strategic oversight and developing the annual PR plan with the PR agency.
Execute press outreach, media events, media calls, collateral, crisis communications support and press material development;
Creating PR programs that positively position Aldar and align closely with marketing campaigns, using communications tools and practices, to reinforce Aldar message;
Provide communications counsel to senior management, helping to enhance the company's success by applying proactive and reactive communications strategy, including crisis communications.
Major Activities:
55% - Fetch and develop weekly news about Aldar by continuously meeting senior management to receive updates on Aldar activities. Draft key messages and PR brief to share with relevant parties accordingly. Write clear and compelling pitch letters, press releases and by-lined articles. Proactively manage editorial calendars
15%- Develop compelling story angles to achieve significant increases in Aldar awareness. Pitch stories to media to achieve highest visibility for in print, broadcast, TV and online.
15% - Work closely with the Marketing teams (development and retail) to strategically integrate Aldar Communications programs. Ensure all press releases are communicated internally and on our website.
10% - Identify media trends, news cycles and spin opportunities, assist with crisis communications and development of digital assets program.
5% - Analyze and measure results of PR programs. Manage budgets and campaign ROIReporting Lines:
Report to: Senior Manager – Corporate Communications
Report From: N/ACapabilities / Skills:
Business capabilities:
5 years relevant experience in public relations and communications agency. Ideally in real estate, listed company. Interpersonal skills:
Strong copy writing and content generation capabilities.
Strong network of B2B, national business and trade media contacts.
Proven successes in both traditional and interactive PR channels
Acute sense of judgment, tact and diplomacy
A strong-sense of teamwork and ability to both manage AND execute programs
Knowledge of international publications and opportunities is a plus
Excellent written and oral communication skills
Solid writing skills (writing samples required upon receipt of resume)
Job Details
| Date Posted: | 2015-04-01 |
| Job Location: | Abu Dhabi, United Arab Emirates |
| Job Role: | Other |
| Company Industry: | Management |
Preferred Candidate
| Career Level: | Entry Level |
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