Marketing Manager Job Purpose: Accomplishes business development activities by researching and developing marketing opportunities and plans; managing staff.
Marketing Manager Job Duties:
1) Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
2) Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
3) Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
4) Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
5) Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
6) Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.
7) Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
8)Provides information by collecting, analyzing, and summarizing data and trends.
9) Accomplishes marketing and organization mission by completing related results as needed.
Job Details
Date Posted: | 2015-03-05 |
Job Location: | Manama, Bahrain |
Job Role: | Marketing/PR |
Company Industry: | Other |
Preferred Candidate
Career Level: | Mid Career |
Degree: | Bachelor's degree / higher diploma |
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