Marketing Executive - M.C.A. People Solutions s.a.r.l

•Setting company targets on a monthly basis aligned with the yearly budget.

•Setting monthly trade offers for the sales representatives.

•Coming up with a yearly marketing plan to cater for the:

1.Upper trade

2.Lower trade

3.Horeca

•Analyzing the market, including competitors and consumers.

•Monitoring competitor activities that include, RSP, BTL activities, trade offers, etc, on a monthly basis.

•Monitoring and arranging the distribution of promotional materials, making sure it is well utilized.

•Monitoring and coordinating the production of promotional materials in line with the overall brand concept.

•Acting as liaisons with the media agency.

•Acting as liaisons with the advertising agency.

•Acting as liaisons with the different suppliers.

•Analyzing promotional activities ATL/BTL and recommending action plans.

• Plan, implement and monitor trade marketing activities (promote all activities related to the brand in-store in order to develop sales, enhance off-take, increase market share and improve customer satisfaction).

•Support in the design and development of promotional material mainly tailor-made signage and counters for VIP clients.

•Work closely with key customers (regular field visits) to provide insights on both the category and shoppers

•Handle fully all year round tasting activities (both planned in-store tasting as per a yearly calendar and participate in events such as community gatherings and celebrations).

•Following up on the Merchandiser’s daily tasks and route with daily reporting.

•Following up and coordinating regarding production of POSM for local and export markets.

•Following up on product penetration and listing in new markets; including study of the existing brands and recommendations for the 4Ps of the brands in the new markets.

Job Details

Date Posted:	2014-06-13
Job Location:	Lebanon
Job Role:	Marketing/PR
Company Industry:	Manufacturing and Production
Monthly Salary:	US $2,000