Overview about Role Description:
Digital Content copywriters generally work alongside an art director within the creative department of a Digital Content and media or full-service content, UI & UX operation unit. They work with client briefs to conceive, develop and produce effective Digital Content releases.
The art director deals mainly with the visual images of the Digital Content campaign, while the copywriter provides the verbal or written 'copy'.
This may include creating slogans, catchphrases, messages and straplines. They are also involved in writing text for web Digital Content, as well as scripts for printed and online advertising, radio jingles and TV commercials.
Copywriters also work with media planners/product managers and the production department to fully develop the Digital Content Platform.
- Job Role & Responsibilities:
Digital Content copywriters often handle several client accounts at the same time, which makes the job varied and interesting.
Typical work activities may include:
• liaising with clients and interpreting their briefs
• developing creative ideas and concepts, often in partnership with the art director
• presenting ideas to colleagues and clients
• familiarising themselves with their clients' products and services, the target audience and their competitors' activities
• writing clear, persuasive, original copy
• updating digital media and advertising materials
• proofreading copy to check spelling and grammar
• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
• overseeing campaigns through the production stage to completion
• working on several campaigns at once, sometimes under pressure and often to tight deadlines
• casting actors for TV and radio work and listening to voice tapes
• liaising with production units, photographers, typographers, designers and developers
• liaising with MARCOM and digital media teams
• keeping up to date with popular culture and trends
• monitoring the effectiveness of Digital Content campaigns.
Working hours:
Working hours are generally 8:00 am to 5:00 pm. However, flexibility is required as it is normal to work long, irregular hours when meeting tight deadlines. This may include working in the evenings and some weekend work.
Copywriters are generally office based but may be required on TV shoots, radio recordings, castings or in editing suites. They may also visit clients, undertake research in public areas or visit different locations to help with creativity.
Qualifications:
This area of work is open to all graduates, although a degree or HND is not essential for a career as a Digital Content copywriter. It’s all about testing how talented and well-experienced the copywriter should be and much more related to his/her expertise and backgrounds.
Creativity and the ability to write well are key requirements for a copywriter, and so a qualification in the following subjects may increase your chances:
• Digital Content (Web Portal Contents/ Smart Apps contents/Social Media contents, etc)
• Advertising
• Media content
• Technical Documentary
• Journalism & PR
• Video/Audio Scripts
• Training & Education Materials
• Reports and Briefings.
Challenges of Work Process:
Copywriters needs to be prepared to have your ideas criticised, which can be disheartening but is part of the learning process. However, the best way is to try to get the same body of work viewed by different teams to obtain varied points of view.
Required Skills
Copywriters will need to show:
• the ability to write good, clear copy in a variety of styles with accurate spelling and grammar
• excellent teamwork, communication and interpersonal skills
• logic, creativity and imagination
• ability to work under pressure and meet tight deadlines
• strong organisational skills
• self-motivation, flexibility, stamina and the ability to adapt
• confidence, enthusiasm and determination
• accuracy and attention to detail
• the resilience to accept criticism of your work
• commercial awareness with the ability to understand the target audience
• an interest in popular culture, new trends and styles
• good research skills
• administrative, IT and proofreading skills.
Job Details
| Date Posted: | 2016-08-21 |
| Job Location: | Cairo, Egypt |
| Job Role: | Writing/Editing |
| Company Industry: | Translation; Marketing; Advertising |
Preferred Candidate
| Career Level: | Mid Career |
Apply Now - Jobs in Egypt - Writing/Editing Jobs in Egypt - Search All Jobs
المصدر Jobs in Egypt | Bayt.com