Job Description Purpose of the role: To support the creation and implementation of all MENA related social media plans and management of all social media platforms for NPG publications and projects in the MENA region. Key tasks: General • Develop, monitor and manage the delivery of social media plan for key projects • Develop, monitor and manage the social media platforms for key projects • Ensure maximum exposure and reach for all the NPG social media platforms in the MENA region • Engage with key regional players online, related to science, medicine or academia. Corporate Communications • Together with line managers, develop and implement social media strategy for MENA region • Develop social media plans as needed, to include content calendars, campaigns, online ads and relevant tactics • Developing content across owned social accounts. This could include blog posts, tweets, status updates, pins, photos and videos… • Maintain and proactively develop list of major scientific and academic social media platforms in the region which helps in benchmarking, messaging and audience identification • Create editorial calendars and syndication schedules • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information • Identify opportunities for top content to be promoted on social media with relevant colleagues. • Identify and pursue opportunities for content syndication with other major accounts, in collaboration with line managers • Liaise with editorial, marketing and corporate communications to ensure plans are synergised • Identify measurement tools to provide progress reports and performance stats, while continually finding ways to improve on those metrics through testing and new initiatives. Key relationships: • Corporate Communications Manager - MENA • Editors, MENA • Institutional and product marketing teams • Studio and graphic designers • Key social accounts in the filed in the region • Macmillan colleagues • Head of Communications, MSS Qualifications: • Undergraduate degree (ideally in science, science communication, business or marketing) Skills/knowledge: • Demonstrable experience in managing similar social media projects • Understanding of, or demonstrable interest in science communication • Understanding of the social media, academic and cultural landscape in the MENA, particularly in Saudi Arabia • Highly effective written and verbal communication (in Arabic and English) • Good copywriting • Experience in social media metrics and reporting, and in tracking tools such as and Facebook insights • Ability to prioritise and manage multiple social media platforms • Project management skills • General office skills including working knowledge of Microsoft Outlook/Word/Excel • Research and reporting skills, including internet research • Numerical aptitude • Attention to detail Experience: At least 3 years of social media management experience within the STM, publishing or academic industry in MENA. Experience of social media trends, tools and practices Experience working with external partners

Job Details

Date Posted: 2016-01-31
Job Location: Cairo, Egypt
Job Role: Marketing/PR
Company Industry: Publishing

Preferred Candidate

Career Level: Mid Career

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