To develop and implement appropriate brand strategies for Boehringer Ingelheim's (BI's) Animal Health new and existing products with the objective of maximising long term revenue growth and profitability of assigned brands across the MENA region, whilst adhering to best practice principles and BI's standard operational procedures (SOPs)
Key areas are as follows;
Strategy and planning:
- Initiates an extensive strengths, weaknesses, opportunities and threats (SWOT) analysis of BI's products through market research, competitor analysis and customer review
- Evaluates the SWOT analysis relative to the overall Corporate Marketing Strategy and Segment strategy, the overall general business plan and corporate SOPs
- Proposes initiatives and recommendations for a short (1 year) and long term (5 year) brand plan for existing and new BI products, which includes proposed sales targets, budgetary requirements and timelines. Ensures the brand plan resonates with customers but also complies with local, regional and global targets and BI guidelines
- Formulates budgets for the brand plan . Forecasts product sales and stock levels by setting assumptions for market growth, business opportunities, new products, product expenses (direct promotional costs, product samples), etc, subject to the Segment and general business strategy
- Presents overall brand plan recommendations to the Business Unit Manager for feedback and seeks approval for implementation
- Communicates brand plans with key stakeholders in the Unit, ensures their understanding and seeks their buy in
Brand plan implementation:
- Controls the tactical implementation of the brand plan and oversees that the unit team members for the assigned brand are aware of their roles and responsibilities wiithin the brand plan. Ensures launch readiness for new products
-Rolls out brand plan messaging and positioning and monitors the performance of the Local distributor sales team as this relates to the successful implementation of the brand plan in respective countries according to defined KPIs(milestones, timelines and budgets / expenses)
- Measures product performance, market share and return on investment relative to the brand plan
- Modifies the brand plan and reallocates resources as necessary if brand plan targets are not being met due to internal or external influences (product repositioning as a result of health authority price changes, competitior brand changes / results, etc)
- Undertakes informal and formal reporting of the brand plan status in business unit meetings and annual discussions.
Key relationship managment:
- Manages relationships with key customers, both internal (SalesTechnical, Regulatory) and external (distributor, key vets, adveritsing agencies, market reserach aganecies, etc)
- Assists with the Key Opinion Leader (KOL) selection process and ongoing KOL development, including education, planning and management activities
- Evaluates market intelligence from external customers on BI product performance and identifies threats and new opportunities
Job Details
| Date Posted: | 2015-03-17 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | Pharmaceutical |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree / higher diploma |
Apply Now - Jobs in UAE - Jobs in Abu Dhabi, United Arab Emirates - Jobs in Dubai, United Arab Emirates - Marketing/PR Jobs in UAE - Search All Jobs
المصدر Jobs in UAE | Bayt.com