The Role:
About Your Job :
Manages key Marketing projects from start to finish, liaising with, and supporting, internal stakeholders (Qatar Airways and QR Group Subsidiaries), to translate their requirements into marketing communication objectives and to consult and deliver high quality communication materials on time in order to manage key Marketing projects and deliver high quality communication materials to meet business requirements, Contributes in the development and creation of advertising content for print, radio and TV media, and also for other kinds of brand and marketing communications material such as digital materials, brochures and point of sale materials, ensuring quality and safeguarding the integrity of the brand ensuring that it follows the Company's communication strategy and prescribed guidelines.
Accountabilities:
Operational: Regularly communicate with key internal stakeholders to ensure that all their marketing requirements are understood, documented and delivered within the prescribed timelines, Attend project meetings and represent the marketing department on specified projects committees, Track and report progress on accountable key projects, This includes regularly updating projects plans, critical paths and priority lists to ensure all projects align with prescribed timelines. Contribute to the creation of communication content for advertising and marketing communication which includes developing print advertisements, radio and TV commercial scripts and marketing literature to ensure consistency and quality, Write projects briefs for external vendors such as advertising agencies, audio/video production companies and photographers and oversee the creation, development and production of advertising and marketing communication materials. Quality assurance of content produced which includes proofreading and checking content for accuracy and clarity and also to ensure compliance to prescribed brand communications guidelines, Interpret and understand business and marketing objectives and effectively communicate the objectives in written form, Benchmark QR Marketing against that of our key competitors.
Management & Leadership:
Projects management of outsourced projects such as development of advertising campaigns for the brand, for destination and product launches, advertising photography, production of radio and TV commercials and videos. Contribute to the strategic development of marketing material including new media to ensure cut through in a competitive market.
About You:
The candidate:
To be successful in this role you will need to have a Bachelor Degree or Equivalent in Marketing or communications preference will be given to those who have Post-graduate degree in Mass Communication or Marketing and professional qualification in graphic design. You will have a minimum of 5 years specialist job related experience in Marketing or advertising, client service / account management and having proven track-record of producing content and developing marketing campaigns for multi-national / international brands and working with airline or travel industry brands are preferred. Proven writing editing and proofreading skills, with an ability to convey complex ideas in an engaging and unambiguous manner with clarity and precision, Strong Project Management skills to deliver a project from concept to execution, Strong conceptual and research/analytical skills, with the ability to think strategically and to rapidly analyze and integrate diverse information from varied sources and transform these into relevant communications content.
Job Details
Date Posted: | 2015-03-27 |
Job Location: | Qatar |
Job Role: | Marketing/PR |
Company Industry: | Airlines/Aviation |
Preferred Candidate
Career Level: | Mid Career |
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