• Creating and implementing e-marketing strategy
• Conducting usability and functional assessment of the website
• Suggesting ways to improve the online user experience
• Defining Content Approval Cycle and website related workflow based on best practices and in line with internal structure
• Promoting and spreading awareness about portfolio, services and projects online
• Creating a new and innovative e-marketing strategy.
• Ensuring that the company's website is user-friendly and that traffic is increasing
• Populating the existing mailing list and devising campaigns to increase the number of subscribers
• Ensuring that the website appears in search engine results and encourage interaction with customers online
• Executing marketing campaigns and use marketing strategies online and mobile devices
• Managed advertising campaigns across multiple channels
• Analyzing the website's navigation flow and suggest ways to optimize it
• Optimizing web content for SEO strategies
• SEM and online advertising such as Google AdWords, pay-per-click strategies, Yahoo behavioral targeting, Facebook ads and online advertising
• Advising about new trends and practices
• Conducting regular surveys targeting internal and external users assessing satisfaction level and aiming to improve proposed services
• Providing regular analytics and performance reporting
• Suggesting and coordinating submission and participation for the existing online presence in I relevant local and international awards
Job Details
| Date Posted: | 2015-12-07 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | Engineering |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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