1. Lead market research to determine gap analysis, understand market segmentation and customers’ perception & behavior in order to formulate effective marketing strategies including communication with the target groups
2. Lead the development of the Annual Operating Plan for his brands. This includes SWOT analysis, marketing strategy, forecasting, planning, A&P budget, A&P activities calendar for the year
3. Manage the creative development process from concept to final production stage across all media options.
4. Plan and execute various market-wide promotions for various channels and key accounts.
5. Coordinate with research agencies, advertising agencies, graphic designers, promotional items suppliers to ensure
control and cohesiveness of the overall marketing plan including the development of artwork design of promo-packs, POSMs, packaging designs, media adverts, vehicle graphics, etc.
6. Maintain relationship with various suppliers.
7. Liaise with media buying and PR agencies for print, online advertising including social media, and PR requirements
8. Provide post promotion evaluation (measurement of results) of all activities.
9. Develop material for all promotional and sampling campaigns including consumer, trade and internal sale activities.
10. Monitor competitor activities and formulate measures to overcome them
11. Monitor sales share and distribution information of his brands to identify trends and to track actual performance against plan.
12. Analyze the findings from the audit agencies such as MEMRB/AC Nielsen reports regularly, identify gaps, generate insights and develop actionable reports to be shared with management and the sales team.
13. Coordinate with Sales, trade marketing, finance, planning, supply chain and other related functional departments to ensure that activities timelines are met. Inform all relevant departments about NPIs and changes to existing products via comprehensive presentations covering all relevant information such as package designs, 4P’s POSM requirements, in-store sampling activity plan etc.
14. Manage the annual A&P budget and reconcile the spend on various activities regularly.
15. Maintain functional alignment with the purchasing department to ensure close to 100% service levels.
Job Details
| Date Posted: | 2014-06-23 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG; Retail/Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; India; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Pakistan; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree / higher diploma |
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